It's a well-known fact that if you use someone's name, they will respond to you in a much more favorable way. Direct mail companies send out billions of personalized mails in a year.!
And many marketers now personalize their emails, reporting response rates of over 300% higher than non-personalized emails. (If you're not at least doing that, you're leaving money on the table!)!
But when it comes to websites, very few marketers are using personalization. What a missed opportunity!!
Just think of the impact your web pages could have if, instead of starting "Dear Fellow Marketer", you addressed your website visitors by name: "Dear Joe", "Dear Sally" and so on.!
And what about your headline, ? If you've got a good strong headline that grabs people's attention, you will get a good response.!
But what if you could call out the visitor's name right from the headline? Wouldn't they just have to keep on reading? What a powerful marketing tool personalization is!!
Here's all that you need to do:
- Answer a couple of questions
- Click a button
- Click another button
- Open the web page you want to personalize in your
web editing software
- Find the right place in the page
- Right-click and select paste
- Job done!
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